For those of you who aren't entirely social media savvy, or if you're just a random web trawler and love stumbling across interesting thought-pieces, then you might not know much about a new video presentation that is sweeping the web by storm... Well, the web according to tech-literate people anyway. The video, entitled the “Social Media Revolution” forces you to laugh sardonically in the face of traditionalist communication mediums, as the video aims to shock you with awe at the power and outreach of social media and online communication. The short film portrays the technological shift forward in a reveling context, throwing astronomical figures at you whilst you retreat within the walls of the soundscape of Fatboy Slim’s “Right here, right now” – a perfect song choice if you ask me, because if you’ve ever seen the film clip that shows the evolution of humans from a monkey-fish-frog to man, your mind subconsciously associates the noise with the visual patterns of evolution.
Anyway, this video represents the PERFECT marketing ploy – and it obviously hasn’t taken the creator much leveraging because in essence the video has leveraged itself. Whether or not the statistics quoted in the short film are entirely accurate is debatable, but seemingly enough the video has captivated thousands of online viewers, and has itself been featured in news articles and press releases the world over. Search marketing companies will use this tool as a means of up selling and promoting their own social media services… And rightly enough, people will buy into it – as is the nature of the common man who succumbs to statistical bombardment. Marketing is shifting towards this new online trend away from the traditional paradigms of print communication, which will continue to be lambasted by the power of online communication until it yields to be obsolete.
Social media is still in its BETA stage… Not everyone has embraced it. There are still millions and millions of people world-wide who are oblivious to what’s taking place inside of the virtual realm, but this video is a definite eye-opener, but at the same time completely bogus – I mean, Kutcher and DeGeneres having more Twitter followers than the entire COMBINED population of Ireland, Norway and Panama…? …Whatever.
What were your thoughts on this latest social media flavor of the month?
