nov0caine’s posterous

Alternating between banality and insanity
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I'm quite opinionated, i love writing and all that boring garble that you type in these self-aggrandizing types of blurbs. I also love sharing a link or two :-)

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Internet Marketing

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7 Principles of Google Marketing

A few students at the International College of Management Sydney went on a field trip to Beijing to visit the Google offices and attend an exclusive Google marketing seminar... And from the heart of it all, they were given 7 basic principles used by Google as a part of their macrocosmic web marketing strategy:

 

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1. Results must be trackable - Everything counts and get counted

2. Promote trial - Try product in free and simple way

3. Let others speak for you. - Generate word of mouth

4. Data. Not hype. - Avoid making buzz, numbers speak louder than words, lowest costs per lead. Simple and clean design.

5. You are smart. And your time matters. - Benefit to those who have more experience because they are more convincing

6. We are serious. Except when we are not. - Don’t forget the stand of whimsy in the google DNA

7. Big ideas move us

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Filed under  //  Google   Internet Marketing  
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Posted 1 month ago by Mark 

Internet Marketing: Using Live Video

One powerful but inherently risky internet marketing strategy is the integration of live video streaming across your social media platforms. I guess it's the old marketing cliche, really... The more interpersonal you make the consumer's experience, then the more genuine the response.

I've been searching the internet relentlessly, chasing the highly sort after yet incredibly elusive social media strategy for educational institutions, when I came across a culinary training academy in Australia that displays an awesome example of social media integration with text book use of live video as a sell point for their services. If you check out this example on the Hostec training academy website, they've gone as far as installing a live camera within a hotel kitchen in Sydney that they use to offer paid work experience to their staff.... How is it a selling point? Well, if you're lucky you might be watching it live right now... But if you didn't get a chance to catch the actual event... Here's why it's so good.

It conveys a real-world example of the quality of their services.

In marketing, there is nothing more effective than showing a real example of your goods or services in practice. In my opinion, a real-life selling point is the star on the top of the christmas tree.

 

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Filed under  //  business   hospitality   Internet Marketing   Social Media   video  
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Posted 2 months ago by Mark 

Business to business social media

When it comes to generating a viable social media strategy for business to business targeted campaigns, in order to successfully draw traffic and generate online credibility you need to be offering incentives with a targeted appeal towards your niche market and client prospects. I just thought I'd point out a decent example of a good business to business incentive... etrainu.com specialize in industry tertiary qualifications and training, however part of their target market also consists of small business training. In order to promote this service, they've designed a "try before you buy" scheme by offering free short staff training courses and management tools to small business enterprises - what's good about this incentive is that normally such tools are only available to larger business enterprises.

With B2B marketing it's all about giving your client incentives and rewards for participating. Like any marketing strategy, this will assist in the generation of customer loyalty.

 

 

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Filed under  //  business to business   Internet Marketing   search marketing   SEO   short training courses   Social Media   social media optimization  
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Posted 2 months ago by Mark 

Twitter takes a bite out of the #Moonfruit

There are a lot of Twitter promotions happening around us, some on a macro scale and some on a micro scale, but in the past few days a web design and marketing company in London known as Moonfruit has launched a massive promotional campaign in celebration of it's 10th birthday that in essence epitomizes how companies should endeavour to market themselves on the web. Using #hashtags, Moonfruit have set up a campaign that will give 10 random Twitter users 10 free MacBook Pro Notebooks - announcing one winner each day for ten days. What's the catch? It's easy, users just simply include the #moonfruit hashtag in their posts to heighten their chances of winning. It's an excellent marketing strategy that will inevitably pay dividends for the company.

In looking at the effect of this monstrous campaign, hashtags.org gives the following stats on the tag #moonfruit from it's launch on June 29, in less than two days the trending figures for the moonfruit tag soared from a mere 449 to 11,607... Not bad at all, eh? Mashable was also all over this story like a flannel, undoubtedly giving the site another unprecedented traffic boost. See it for yoruself, click here for the Mashable Story.

As for me? Well, I'm going to be tweeting moonfuit until wear through my good 'ol Dell QWERTY keyboard. To my keyboard I say, RIP mate, it's been a good few months!

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If you haven't yet heard of etrainu, they're a hospitality training company in Queensland, Australia specialising in QLD RSA courses and other nationally accredited certificates. They're launching a new white card course, and they want you to know about it, so check them out!

 

 

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Filed under  //  Internet Marketing   moonfruit   Twitter  
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Posted 5 months ago by Mark