Internet Marketing: Using Live Video
One powerful but inherently risky internet marketing strategy is the integration of live video streaming across your social media platforms. I guess it's the old marketing cliche, really... The more interpersonal you make the consumer's experience, then the more genuine the response.
I've been searching the internet relentlessly, chasing the highly sort after yet incredibly elusive social media strategy for educational institutions, when I came across a culinary training academy in Australia that displays an awesome example of social media integration with text book use of live video as a sell point for their services. If you check out this example on the Hostec training academy website, they've gone as far as installing a live camera within a hotel kitchen in Sydney that they use to offer paid work experience to their staff.... How is it a selling point? Well, if you're lucky you might be watching it live right now... But if you didn't get a chance to catch the actual event... Here's why it's so good.
It conveys a real-world example of the quality of their services.
In marketing, there is nothing more effective than showing a real example of your goods or services in practice. In my opinion, a real-life selling point is the star on the top of the christmas tree.
