Social Media: Understanding the rules of engagement
Recently, I was asked to create a social media guidelines document for a reputable management college in Sydney. They've recently just embraced social media as a means of increasing a more interpersonal element to the interaction with their students, in coming to this realisation they also recognized the importance of adopting the latest technoology as well as harness the sheer power of the exponentially growing social media communications medium. I'm not going to show you the document, because it was uniquely generated for the College (and is yet to be published), but I thought I'd outline a couple of idiot-proof rules of engagement that should always be adhered to as a business interacting with customer through social media...
Things to remember when engaging:
- be ethical
- be honest
- take leadership
- don't promote or aggrandize
- try to add value when posting
- apply social etiquette
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peace.
