nov0caine’s posterous

Perth, Australia: An International Traveler's Guide

A charmed isolation

BCD Corporate Travel presents to you the most isolated capital city on Earth:

Perth lies upon a similar latitude to Sydney but over 3,400 kilometers (2,110 miles) to the west – as far away as London is from Beirut.

The capital of the state of Western Australia, located in the southwest corner of the Australian continent, Perth sits on the banks of the Swan River, and is probably the most outdoorsy of all Aussie cities. The climate, Perth's brilliant setting along both the Swan River and the Indian Ocean, and the abundance of parkland mean that it's almost obligatory to get outside and enjoy the sun and fresh air. One of Perth's great advantages is that virtually the entire river and seafront is public land; everyone can stroll, cycle, or picnic along the waterfront – and they do.

With four universities, a modern, well-designed city center and a culturally diverse population, Perth manages to project a cosmopolitan atmosphere while at the same time being disarmingly friendly and laid-back. The city is home to 1.47 million people. Nearly 200,000 of them are emigrants from the U.K., but there is also a considerable number of New Zealanders, Italians, Malaysians, Indians and South Africans.

Commercially, Perth provides the distribution point for West Australia’s wheat industry, the growing wine industry and the state’s vast mining operations.

Go for a wander, if not a walkabout

Perth seems to have been designed with people in mind. Its attractive malls and elevated walkways make it pleasant to navigate on foot.

Kings Park & Botanic Garden
Covering 990 acres, the park, a true wilderness in the heart of the city, is crisscrossed by walking trails and bicycle paths (bikes are available for hire). Particularly popular is the Lotterywest Federation Walkway, which opened in 2003 and allows visitors to walk among the park's treetops while enjoying spectacular views of the city skyline and the park. The walkway extends 620m (678 yards) along a combination of on-ground pathways and a spectacular elevated 52m (170ft) glass and steel arched bridge suspended among a canopy of tall eucalypts.
Kings Park Road, West Perth
www.bgpa.wa.gov.au/kingspark
Free admission

Perth Zoo
Perth's small but popular and conveniently located zoo boasts an Australian Bushwalk (where visitors can observe native animals in their natural habitat), Rainforest Retreat and African Savannah among other interesting exhibits. Visitors should keep an eye out for the numbat, the marsupial that is the symbol of Western Australia. Daily keeper talks allow the public to get close to the animals.
20 Labouchere Road, South Perth
www.perthzoo.wa.gov.au
Admission charge

Art Gallery of Western Australia
Perth's major gallery has a permanent collection of Australian and international art and one of the finest collections of Aboriginal art in the world. The gallery is also the venue for major national and international touring exhibitions. Free guided tours are held every Tuesday, Wednesday, Friday and Sunday – bookings are required.
Perth Cultural Centre, James Street, Northbridge
www.artgallery.wa.gov.au
Free admission; charge for special exhibitions

His Majesty's Theatre
Arguably the most beautiful theatre in Australia, His Majesty's still stands in all its Edwardian glory, including ornate gilded foyers, a magnificent marble staircase and a domed, three-tiered auditorium. A venue for plays, opera, musicals and dance, the theatre is also home to the Museum of Performing Arts. Guided tours available. 
www.hismajestystheatre.com.au

Perth Mint
A well preserved remnant of the gold rush era, Perth's Mint, which is over 100 years old, offers an entertaining public tour. Visitors can see A$225,000 pure gold bars being poured and can also mint their own personalized medallions and witness the production of gold, silver and platinum coins.
www.perthmint.com.au

When the night has come

From Wednesday to Saturday, there is no shortage of night-time hotspots to visit in Perth. The larger dance clubs are concentrated in Northbridge, Subiaco and Fremantle and are friendlier epicenters for the over-30 crowd. Perth is home to a healthy indie rock scene and the 'craic' is good at several Irish pubs.

Some venues demand a smart standard of dress and some have a cover charge. Free entertainment weekly XPress (www.xpressmag.com.au) is the best resource when planning a night on the town, while Teknoscape (www.teknoscape.com.au) is a useful clubbing guide.

Lounge bars have taken off in Perth, with hip venues such as Base, corner of Lake and James Street. Must Winebar, 519 Beaufort Street, offers a cool atmosphere, a comprehensive wine list, slick cocktails and smooth grooves. Luxe Bar, 446 Beaufort Street, Mt Lawley, is a cool, happening and stylish contender for the title of best bar in Perth.

If you’re in the mood for a laugh, you’re in luck – Perth has nurtured some of Australia's finest comedians. The Brass Monkey pub, 209 William Street, Northbridge, boasts handcrafted beers, food, music – and comedy on Wednesday nights. The Lounge Bar at the Hyde Park Hotel, corner of Bulwer Street and Fitzgerald Street, features comedy on Thursday nights. Burswood Casino on Great Eastern Highway hosts international touring acts.

Souvenirs galore

Popular Perth souvenirs include dried wildflowers, Western Australian wine and sheepskin and crocodile leather products. Perth is an ideal place to obtain authentic Aboriginal art – the best commercial showcases are Indigenart, 115 Hay Street, Subiaco, and Creative Native, 32 King Street.

There is an abundance of markets. The Subiaco Pavilion Markets, 2 Rokeby Road, Subiaco, are open Thursday to Sunday, selling jewelry, pottery, giftware, clothes and art. Galleria Art & Craft Markets, Art Gallery and Museum Concourse, Perth are European-style markets, open Saturday and Sunday from 10:00 to 17:00.

Feeling a bit peckish?

Given Perth’s geographic isolation, Visitors may be somewhat surprised by the wide range of sophisticated restaurants available to them.

Fraser's
The dining room looks past towering lemon-scented gums to Perth's panoply of skyscrapers and the Swan River – and the food lives up to the view. The menu changes daily to focus on fresh produce, with seafood and fish especially prominent. "Fraser's three taste" brings together beef, lobster, and salmon in a great starter, while crisp fried soft shell crabs married with turmeric and pumpkin curry comes as a starter or entrée.Ask for a seat on the terrace.
Fraser Ave. (near the Information Kiosk), Kings Park
08/9481 7100

Jackson’s
Understated contemporary design and ambience only help to emphasize the quality of the food here. Chef Neil Jackson has won a host of awards for his ability to bring out the best in local produce, with some quirky touches based partly on his English background. His degustation menu, called "the dego," offers nine courses, with suggested matching wines.
483 Beaufort St, Highgate
08/9328 1177

Annalakshmi
While the 360-degree views of the Swan River and the city might be romantic, Annalakshmi is actually a curry house run by volunteers. Paying by donation, assorted hippies and others line up for spicy potato-and-pumpkin curries and dahl.
Jetty 4, Barrack St, city center

Thanks for reading - we hope you find our travel tips useful!

If you would like to stay up to date with more of our travel guides, subscribe to the BCD Australia blog.

Comments (0)

Posted 2 days ago by Mark 

The Trivialities of I.T. Customer Service - Time to Think Again.

It is prevalent that within the evolution of business models, many IT departments within companies are beginning to be treated as separate business entities, with growing internal expectations to perform as a holistic self-sustaining business unit.

A recent article in Computer World Australia magazine reveals that IT is beginning to function as “a business within the business”, as mentioned by Dennis Drogseth, vice president of enterprise management associates, and IT management consultancy. The article continues to state that treating IT as a service is not as trivial as it may seem to those still adapting to the modern day business model.

The fact is that in a dawn of technological advancement within the workplace, and the concentrated amount of companies looking to take their presence online, there is a growing demand for highly project management oriented individuals with a strong backbone of IT qualifications. When larger organizations struggle to keep up with the fast pace of IT, there needs to be proactive ratification of workflow and leadership provided in order to ensure shapely results and timely delivered projects.

 Like anything in IT, project management is also not very foreseeable and may involve a copious amount of work process restructure and process improvement. This is where the ITIL framework comes in.

A brief history of the ITIL structure

The Information Technology Infrastructure Library (ITIL) framework surfaced in Britain in the 1980s as a result of the growing dependence of IT within the British and government workforce as solution to cleaning up the messiness of internal information technology projects. The British government recognized that without a standard practices for managing projects, agencies were subsequently created independent IT management practices.

To date, there have been 3 volumes of the Information Technology Infrastructure Library, with the latest version comprehensively outlining twenty six processes and functions, grouped into five project management life cycles. The five process life cycles of the ITIL v3 library are officially listed as follows:

1.       Service Strategy

2.       Service Design

3.       Service Transition

4.       Service Operation

5.       Continual Service Improvement

What effect is ITIL having on businesses?

As a result of ITIL integration into information technology for project management, organizations are traveling down a path of vivid realization in discovering that the way to attaining the status of a customer centralized service organization is included within the 5 tier structure of the information technology infrastructure library framework for project management. What are the known benefits of this? Organizations can make better use of their help desks to manage service requests, changes and IT assets. Downtime is avoided because unauthorized changes are screened, and the end result is higher efficiency and a better delivery of service to their customers.

The notion of ITIL is almost god-like in theory, but simply having this certification does not automatically mean that project managers will transcend the module in their business practice. Project managers need an extensive knowledge of the ITIL structure before it is implemented, where the different ITIL processes can be slotted into their current business model and foresee the cause and effect of each process – which at times can involve a lot of scoping. The onus also lies on the project manager to thoroughly educate the IT department who are directly affected by the project restructure, after all, the staff members are the cogs of the greater machine that will complete the desired project goal. Within the articles referenced earlier in this paper, in an Interview with Computer World magazine, Dennis Drogseth – IT project management professional – speaks objectively of the business-IT model. He continues on in relation to ITIL in his assertion that “The biggest misconception is that all you need to do is become ITIL certified … That’s a sure recipe for failure. You have to figure out what you’re trying to enable. The end has to transcend ITIL.”

The theory of embracing the information technology infrastructure library is fairly elaborate, but in shifting your IT department towards a more customer-centric focus, your company can look to reap the benefits of increasing your project hit rates, and creating a higher profile for the use of technology within your organization.  It can backfire, though, so implementation of an ITIL structure must be done meticulously especially if you’re organization is larger. As an IT project manager, the last thing you want is to have your new customer focused business model to yield under the unrelenting vice of your company’s structural mini-bureau. The primary flaw of IT departments who crumble in their implementation of ITIL is that in amongst the increased service queue stemming from the hierarchy of the company, the pressure turns these IT departments into order takers, rather than business advisers. The notion of ITIL is to instill leadership within the IT department to develop higher levels of customer service. Failure to adhere to a strict following of ITIL will lead you back to the role of a subservient tech-entity within the organizational structure.

Project managers should look to develop their IT departments as a separate internal business entity through ITIL implementation. In adopting ITIL into your business model, and adhering stringently to its processes, your department can reap the dividends of maximized project efficiency and higher levels of customer service.

Trust me when I tell you, the end results will show for your dedication!

Comments (0)

Posted 2 days ago by Mark 

Twilight: New Moon Trailers

I've been keeping tabs on the New Moon movie latey, the next release in the Twilight series. For a guy who has only ever watched the movie, and has not completely read the book - I must admit - this is definitely giving me an incentive to get stuck into it again and finish what I actually started. Thought I'd share some trailers that have totally captivated me, and let it be said that I am feeling visually enthralled by the new release footage. Do yourself a favor and check out the following trailers if you haven't already!

For any Australian fans eagerly anticipating the release of the Twilight: New Moon movie, there's a chance to win 3 x movie tickets and a $50 candy bar voucher if you sign up for the Escape Club hotel deals newsletter before November 15. Enjoy!

Comments (0)

Posted 3 days ago by Mark 

The Common Misconceptions of Online Learning

The Common Misconceptions of Online Learning

With the evolution of the internet, and the societal adoption of online culture, it was only a matter of time before the educational realm decided to start incorporating the online world into everyday teaching methods. But the adverse seems to have occurred, where traditional learning and teaching is being abandoned by students in favor of a more autonomous educational form – online learning.

Although there is a biased shift towards online learning trends as a means of receiving quick certification, there are still a lot of unresolved myths surrounding the online medium. Here a few misconceptions commonly made about seeking qualifications online:

Online learning is easier because it is quicker

A lot of students who seek online certification do so without properly doing their course research based on the assumption that because online courses present themselves expressly, with no face-to-face element coupled with the obvious availability of internet search engines at their alacritous fingertips, the courses will be much easier. The fact is, online courses, in particular the express online courses are far more demanding of the individual. Before you partake in an online course or degree that you have paid for, be prepared to cover a vast amount of information requiring a high retention rate. After all, they are tests… Designed to test you!

The quality of online classes is lower than traditionally taught courses

This is another assumption about online training that is simply untrue. Why? Well, as mentioned above, a majority of online courses require you to cover a lot of content within a short period of time, thus demanding a higher retention rate. Genuine online institutions and distance learning programs will normally have entire departments allocated to the regulation of course content, the design and the structure of academic criteria.

The only time online training courses will be of a poor quality will be if they are scams, and there are a number of indicators that give this type of thing away. Do your research before enrolling; check their affiliation with certified educational bodies, the accreditation of the institution and even some of their customer testimonials. If any of this seems bogus, the answer is simple – look elsewhere.

Take a look at this example: etrainu.com is an online training website with national accreditation in Australia. Take note of the references to the nationally recognised accreditation of their courses, as well some of the customer testimonials included throughout the site pages.

No help in cyberspace!

It’s a fair assumption that online education involves a high degree, if not a complete level, of autonomous learning. But again, this is another misconception preconceived by many students sitting on the fence with their decision to seek certification via an online institution. A lot of online institutions will provide you with study guides and comprehensive tech support both via the web and over the phone. Need to go higher than just a general enquiry? That’s ok; a lot of educational institutions will give you advisory contacts who can directly address your course specific enquiries.

Online education is only for people in remote areas?

Not necessarily. While online education is designed to reach people in the most remote regions nationally, you’ll find that most courses have been designed for students seeking industry certifications and course abridgments. A lot of online courses are specifically designed to meet industry needs, and should therefore be seen as career building, more so than remote schooling.

I need to know a lot about computers to do an online course?

No, you don’t. Online institutions understand that some of their users may only have basic web-based knowledge, therefore online course modules have been constructed to make life as easy as possible for users. Navigation is made relatively easy, and instructions are always specific to the point and highly lucid.

Thanks for reading, I hope you found this helpful in your decision making!

Comments (2)

Posted 5 days ago by Mark 

Hostec supports Bandanna Day

Wear a cool bandanna and show your support to CanTeen

This Friday – Hostec gets behind CanTeen to support National Bandanna Day. CanTeen – The Australian Organisation for Young People living with cancer. This year’s Bandanna Day is set to be one of the biggest ever and there are heaps of ways you can get involved. In the spirit of hospitality some of our fantastic Hostec team members are donating their time to selling bandannas this Friday on the street. We will also be selling them in our office if you would like to purchase one from one of our friendly team members.

CanTeen is based on the philosophy that no young person should go through their cancer experience alone. By supporting National Bandanna Day, you’ll be helping CanTeen continue to run their camps, services and programs, as well as help the foundation put together resources to help young people get through their cancer experience.

So when is it? Friday 30th October. Where can you buy them? Hostec will be out in the streets selling merchandise  around the city and also in the office. So this Friday come support a great cause and wear a funky bandanna for CanTeen.

Comments (0)

Posted 8 days ago by Mark 

Travel Destination Guide: Sao Paulo, Brazil

The following travel guide is brought to your by BCD Travel, an industry leading corporate travel company...

The glamorous industrial powerhouse

Sao Paulo is the world’s third largest city and the largest in South America. Described as a “concrete jungle” the city is in constant growth, particularly upwards. The fast-paced cosmopolitan metropolis may not be the prettiest of cities, but offers it plenty of glamour and tons of South American flair. There’s ample to see and do with top-rate nightlife, restaurants and impressive cultural and arts scenes.

As a major business hub, Sao Paulo hosts over 90,000 events every year – largely conventions, conferences, and trade shows accumulating about R$8 billion (US$ 4.5 billion) in revenue for the city each year.

The country’s official language is Portuguese but, with its multi-cultural community, many people also speak English, Spanish, Italian and French. In fact, Brazil is also home to the largest Japanese population outside of Japan. This diverse cultural mix has definitely left an impressive mark on the city’s dining scene.

As in any other big city, it is important to take simple precautions to ensure your safety. Keep your belongings close to you in public places, avoid wearing expensive looking jewelry or watches and don’t carry large sums of money while walking around the city – there are many pickpockets operating in the area.

Getting to and from the airport:

Sao Paulo’s international airport is Guarulhos Airport (locally known as Cumbica), approximately 25 km northeast of the city. Travelers can either take a taxi or a bus to the city center. The cheapest option is to take the airport bus service at R$24 (US$13) per person, which operates dedicated services to the central Tietê Interstate Bus Terminal, Congonhas (the domestic airport) and major hotels. Prepaid taxi fares to the center of Sao Paulo are approx R$66 (US$36). A regular metered taxi can be a little cheaper; unless you get stuck in one of the frequent traffic jams.

Getting around Sao Paulo:

The Metro is the easiest way to get around the central districts of Sao Paulo, although it does not cover the rest of the city. Metro tickets cost approx.R$2.55 (US$1.40) for a single ride. The city’s buses are plentiful and frequent, but unless you know the city the system can be hard to navigate. Routes are usually displayed on the front and sides of the buses and cost approx. R$2.55 (US$1.40). Note that bus drivers generally won’t stop unless you flag them down.

At night, taxis are the safest mode of transport. Owner-driven taxis known as taxi Comun are generally well maintained and reliable, as are radio taxis. Note that fares will increase 25 percent after 8:00 p.m. and on weekends. A tax is also applied to taxis leaving the city. Good radio-taxi companies usually accept credit cards, but you must call ahead and request the service.

Places to visit:

Jahy Carvalho, BCD Travel’s regional sales manager for Latin America, lives in Sao Paulo and recommends a trip to the centrally located Ibirapuera Park – a welcome retreat from the smog-filled chaos of the city. The park has beautiful lakes, fountains, bicycle paths and a Planetarium. The nearby sites of the Bienal, the Museu de Arte Moderne and the Pavilhão da Oca host many of the shows that come to São Paulo.

The Teatro Municipal is located in the Old City Center and is one of the city’s most important cultural landmarks. Made from sandstone and sculpted red marble, with lavishly decorated interiors, the theater plays host to numerous operas, concerts and ballets.

The Pinacoteca do Estado is a beautifully restored museum displaying the works of some of the best Brazilian artists from the 19th and 20th centuries. During the museum’s 1997 renovation, the roof and much of the interior were replaced with glass latticework and open spaces

Visit the Vila Madalena neighborhood, where the main streets are bustling and full of affordable clubs with live music. If you’re into samba (or simply curious about it) then pop into Salve Simpatia, an energetic Rio-style club, where you can watch the crowd from the balcony.

Jahy also recommends the Espirito Santo Bar on Avenida Horácio Lafer, which is a good place for happy hour with a typical São Paulo atmosphere and authentic Portuguese influence.

Where to eat:

The city’s diversity of peoples and cultures has engendered restaurants spanning more than 50 different types of cuisine, making São Paulo a paradise for adventurous, globe-trotting gastronomes. Try the traditional feijoada, a dish made of black beans, pork and dry steak. Wash this down with a caipirinha - a cocktail of sugar, lime and cachaça (distilled sugar liquor).

D.O.M
Rue Barao de Capanema, 549, Jardins
Tel : +55 11 30 88 0761
http://www.domrestaurante.com
Since opening in 1999, D.O.M. has won all the main contemporary cuisine awards in Brazil and is the first restaurant in South America to be included in the top 50 restaurants of the world. Reknowned Chef Alex Atala creates gastronomical wonders such as the robalo (a fish) served with tapioca and cassava and scallops marinated in coconut milk with a crispy mango chip.

Spot Restaurant
Rua Min. Rocha Azevedo 72
Tel : +55 11/3283-0946
http://basilico.uol.com.br/spot/
This trendy and hip restaurant offers casual dining. During the daytime you will find mostly business clientele, whereas in the evening the restaurant attracts musicians, models and other celebrity types. The food is très chic: original pasta dishes like penne with melon share menu space with gourmet salads, spicy seafood and exotic vegetarian dishes.

Galeria dos Pães, or Bread Gallery
1645 Rua Estados Unidos;
+55 11 30 64 5900
www.galeriadospaes.com.br
If you’re feeling the wrath of late night/early morning hunger pangs, then head for the 24-hour food market, which is usually still going strong at breakfast time. Pick up a chicken croquette at the snack bar or try the buffet breakfast in the mezzanine, with fresh orange juice, strong espresso with steamed milk, pastries, cheeses and cold cuts.

Shopping in Sao Paulo:

With more than 50 shopping malls and plazas, numerous artisan fairs and art galleries, plus 42 commercial blocks, São Paulo is a shopper’s paradise. The most popular fashion spots are Centro Atacadista; Rua Oscar Freire, and Bela Cintra which offer haute couture on par with Paris’ Champs-Elysées or Rodeo Drive in the USA. Moving away from the high-end market, you can find street sellers and a Sunday’s Art and Crafts Fair in the city center, offering everything from vintage records to hand beaded flip-flops.

Comments (0)

Posted 10 days ago by Mark 

INSANE bar tending skills - Videos

Bar tending well and truly is a long lost art form that many of us seem to forget about, and to think that all you need in this country to work behind a bar is a RSA course... Anyway, I leave you with some utterly insane videos of bar tenders doing their thing, think you can top these guys?

It's like a bar tending circus!!

Comments (0)

Posted 11 days ago by Mark 

Cool iPhone Photography Apps

If you speak to any avid photographer, very few of them are huge advocates of smartphone photography, and there are certainly are a lot of reasons behind their lack of endorsement for smartphone cameras: they blur easy, images are grainy and sometimes clouded, and sometimes the colours are a little bit off. But what people fail to consider, is how far smartphone cameras have come in recent years, let alone the promising technological advancements that the future has in store for them.

Enter the iPhone and it's relatively simple 3 megapixel camera... Fair enough, it's no Karl Zeiss, and it doesn't have flash (even though there's an app for this, but whether or not it does it's job well is questionable) but it has a tonne of fun photography apps for you to use and abuse at your discretion, and a large memory capacity to support your smartphone photography hobby.

Let's run through some of the photography apps I've bought with my iPhone, and what's cool about them:

QuadCamera App - There's something fun about shutter photography that you just can't grasp, but this app says it all perfectly. Take up to 8 succesive frames in one snap, then sit back and weatch the motion fulled chaos unfold! I bought this for a couple of dollars, but it was well worth the value and has been frequently used. It also allows me to turn some of my images into some animated gifs (if I feel like it). Check out some cool QuadCam art here.

Pano App - Short for panorama of course, and as the name suggests, turn your world into one loooooooooong panorama. take photos around corners, and then watch the magic stitch together! I really like this because it gives the effect of a wide lense, which is pretty post-mod I like to think. Take a look at some previews and let me know what you think!

ColourSplash App - Ahhh, of course there has to be a couple of photo editing tools thrown in here, seeing as they make life oh so more colourful (that wasn't sarcasm, they really are amazing). ColourSplash has been rated as one of the best photo editing apps on the iPhone, not so much for it's technicality or diverse amount of function, but for it's simplicity and innovative use of the touch screen technology. This app allows you to selectively colour photo's in a really cool finger paint style. It's kind of hard to explain, but this thing is a huge boredom killer and the end results are amazing. It's also incredibly good value. Take a look for yourself.

PhotoGene - So you wanted more functionality...? Well here's your mini-photoshop for the iPhone right here. 'Nuff said, in fact, it even made the official Apple staff app "picks" for the iPhone  :-)

SO. Are you still a critic of iPhone photography now... Huh!? It may not be as appeasing to your creative senses as is the likes of traditional photography and good old fashion filters, but the iPhone does make it fun, right? Well, if you're yet to experience the fun of the iPhone, maybe it's about time you looked at getting one? Ha!

Thanks for reading, and I hope you enjoyed!

Comments (0)

Posted 15 days ago by Mark 

Connection Problems? Check These Quick Fixes!

If you are unable to access a particular website but can access all other internet sites, there are may be many causes to the problem. Regardless, you can report the issue to Arrow and we can help determine what is the cause of the problem.

Common causes:

The website itself is down: When no one else in the world can access the website, most likely that the website itself is down or may be under maintenance.

Routing issue: When users on different internet connections can access the website, there may be an issue with the connection. Contact your ISP.

Internal issue: When you are unable to access the website but other users on the same connection can. Your computer may have software blocking the connection or may be a network issue as well. Consult your technician.

Straight to the point, right? Just like Arrow Voice and Data.

Comments (0)

Posted 16 days ago by Mark 

7 Principles of Google Marketing

A few students at the International College of Management Sydney went on a field trip to Beijing to visit the Google offices and attend an exclusive Google marketing seminar... And from the heart of it all, they were given 7 basic principles used by Google as a part of their macrocosmic web marketing strategy:

1. Results must be trackable - Everything counts and get counted

2. Promote trial - Try product in free and simple way

3. Let others speak for you. - Generate word of mouth

4. Data. Not hype. - Avoid making buzz, numbers speak louder than words, lowest costs per lead. Simple and clean design.

5. You are smart. And your time matters. - Benefit to those who have more experience because they are more convincing

6. We are serious. Except when we are not. - Don’t forget the stand of whimsy in the google DNA

7. Big ideas move us

Comments (0)

Posted 18 days ago by Mark